CLG Mishandle Losing Streak with Twitter Video | RiftFeed
CLG dropped a bomb on the LoL community with this video

How to Not Manage a Team: A Guide by CLG

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CLG Pobelter
CLG really mismanaged their team with this video. | © Riot Games

Whether it is Football, Basketball or League of Legends, roster changes are a logical consequence when teams underperform. Despite that, Esports organization CLG went viral with a video, in which the team's manager threatening their players with expulsion if they didn't step up their game. But hey – at least it’s sponsored by Bud Light!

Playing esports competitively can be harsh sometimes. Especially if you swim in Riot Games' waters and try to compete in League of Legends. The dominant teams in LoL esports are celebrated, while those that fail to show consistency have to come up with ways to get back on the horse. As in any sport, this either means roster or coaching changes. CLG took it another step further though with their Twitter video... honestly, they should have known how this would end.

What is the CLG Twitter Video About?

CLG is an abysmal state right now. The team sailed on a bad losing streak and couldn’t seem to get back on track. Despite a lot of tries of different play styles – like the iconic Vi pick by Broxah – nothing seemed to work. Then, for some unknown reason, the organization went viral with a Bud Light sponsored video. 

In this video, their manager threatened the entire roster of their LoL team if they didn’t step up to the plate in their coming games. It wasn't like the players didn't have enough pressure on their shoulders already. Now the whole world knows about their situation and problems as well! Seriously, we can't wrap our heads around the CLG management's thoughts when they decided to release the video. Check it out for yourselves here: 

As you guys can probably imagine, the backlash of this was immense. Esports personalities left comments under the original post, backing up the players and shaming CLG as an org. No wonder they had to remove the video from Twitter as soon as possible. An official statement followed shortly, which stated:

This morning we published a short post-game video giving a look behind the scenes of our current season. Our goal was to share an authentic moment with our fans and be as transparent as possible leading up to potential changes that may occur this week. We recognize the negative light that it brings to our players, and for that we apologize and have taken down the video.

The damage to CLG's image is enormous. Few voices thank the org for its transparency and openness, the community's majority is shocked and disappointed. But what do you think? 

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